IOTen helped Getty Images unlock the power of assets and increase the potential of relationships with creative agencies.
Weekly email blasts and newsletter verticals inspired agencies to see Getty Images and its vast library of photography, video and sound in a whole new way, making Getty a valuable creative partner.
Services:
Strategy
Content Creation
Interactive Development
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10Ten developed a multi-level B2B marketing plan for engaging agency creatives—including shared insights, tips, and inspirational content.
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Journalists by training, 10Ten interviewed agency creatives to learn what was most helpful to them. This content elevated a newsletter into a resource.
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Getty’s vast collection of video clips and photography leapt to life in unique interactive experiences that were conceptualized and developed by 10Ten.
Creative thinkers relate better with other creatives. This insight led Getty Images to turn to 10Ten to change their discussion with creative agencies, using content to redefine what it means to be a partner. Hundreds of pieces of content were created and deployed around trending themes like “nostalgia.” In these examples, 10Ten showcased how ideas paired with visual assets can generate interest and emotion.
Visual Experiences
For a partner like Getty, it was imperative that visuals be the star attraction. 10Ten rose to this challenge by building a series of interactive features that communicated so much more than words alone. The result was content that hurdled the digital clutter to engage creative agency leads with fresh ideas and new ways to think about the Getty collection.
Interactive Quizzes
One of the staples of the work 10Ten created for Getty was a series of interactive quizzes that engaged viewers around a visual theme. Conceptualizing and creating this kind of sticky content is among 10Ten’s specialties, with other successful examples commissioned by FX, American Express and HP. Click below to take the quiz. (Good luck!)
Results Speed: 10Ten brought Getty from strategy to launch in eight weeks. Data: 10Ten’s newsletter raised open rates with creative agencies by double digits and unlocked insights about these clients. Impact: Getty reported a vast improvement in its relationship with creative agencies.
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