IOTen established FOX Bet’s voice, tone and visual design elements to represent the brand’s ethos, mission and vision.

Armed with an exclusive license to use certain FOX Sports trademarks, The Stars Group hired 10Ten prior to the launch of a first-of-its kind national media and sports wagering partnership.

Key Deliverables:

Digital Marketing
Brand Awareness
Strategic Content
Groundbreaking Partnerships

After creating FOX Bet’s brand book and tone-of-voice guidelines, 10Ten rendered and distributed daily content and marketing messages across various digital platforms.

“FOX Bet has masterfully honed its unique brand positioning in the U.S.,” Harris Blitzer Sports & Entertainment Chief Commercial Officer Adam Davis said of the first time an online sports betting brand partnered with an NBA franchise. “An affiliation with the 76ers further endears FOX Bet’s brand and product to the Philadelphia, Pennsylvania and New Jersey market and sports community.”

Working with FOX Sports talent ambassadors to maximize syndication across the follower bases of their various digital platforms, 10Ten raised awareness by expanding the organic following for the FOX Bet brand.

By leveraging data to maximize ad spend and limit costs, 10Ten created videos that allowed FOX Bet to track, measure and continually optimize social media retargeting campaigns toward crucial marketing objectives.

Digital Marketing

After creating FOX Bet’s brand book and tone-of-voice guidelines, 10Ten rendered and distributed daily content and marketing messages across various digital platforms.

Brand Awareness

Working with FOX Sports talent ambassadors to maximize syndication across the follower bases of their various digital platforms, 10Ten raised awareness by expanding the organic following for the FOX Bet brand.

NFL - Superbowl

MLB - World Series

NFL - Holiday Special

Strategic Content

By leveraging data to maximize ad spend and limit costs, 10Ten created videos that allowed FOX Bet to track, measure and continually optimize social media retargeting campaigns toward crucial marketing objectives.

Groundbreaking Partnerships

“FOX Bet has masterfully honed its unique brand positioning in the U.S.,” Harris Blitzer Sports & Entertainment Chief Commercial Officer Adam Davis said of the first time an online sports betting brand partnered with an NBA franchise. “An affiliation with the 76ers further endears FOX Bet’s brand and product to the Philadelphia, Pennsylvania and New Jersey market and sports community.”