Sports Illustrated hired IOTen to conceptualize, spearhead and manage the launch of the SI.com/gambling vertical.

Services:

Strategy
Content Creation
Project Management

  • Sports Illustrated hired 10Ten to conceptualize, spearhead and manage the launch of the SI.com/gambling vertical.

In addition to conceptualizing, managing, editing and publishing daily written content for Sports Illustrated, 10Ten produced a weekly 40-minute podcast and this video segment.

Results
Less than three years after 10Ten launched the SI.com gambling vertical, Sports Illustrated and 888, one of the world’s leading online betting and gaming companies, formed a partnership to create a world-class online sportsbook. “Our partnership has consistently driven strong demand for the SI brand,” 888 CEO Per Widerström told SBC News in March 2024. “A series of record-breaking months has underscored the strength of the SI brand.”

Related Work

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10Ten’s rebranding of a 130-year-old tabloid newspaper transformed it into a modern sportsbook brand.

Bwin

The responsive infographics 10Ten created for the U.K.-based sportsbook increased social engagement by 483%.