IOTen helped transform a 130-year-old tabloid newspaper into a modern sportsbook brand.
Services:
Strategy
Branding
Content Creation
Social Media
Design
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“The sportsbook website and app launch illustrates our ambition and commitment to providing best-in-class sports betting products for customers,” DRF Chief Digital Officer Itay Fisher said in 2022.
Website
The initial step toward Daily Racing Form’s goal of launching a sportsbook brand was to launch a DRF Sports website. 10Ten was hired to strategize and execute content that would allow DRF Sports to serve the sports betting market in the same authoritative and comprehensive way that Daily Racing Form serves the horse racing community.
Branding
After coming up with a DRF Sports style guide, 10Ten developed functional, flexible creative templates for creating email newsletters, social media graphics, display banners and more.
Email Newsletter
10Ten built, designed and generated content for a twice-per-week email newsletter that delivered useful insight to DRF customers. Open rates were 394% higher than what Daily Racing Form had previously experienced with its horse racing newsletter.
Social Graphics
The unified look and feel 10Ten developed was applied to all creative assets to put the DRF Sports brand on the same level as rival sportsbooks that were already well established.
Content Strategy
In addition to planning and producing content for DRFSports.com, 10Ten managed all of the DRF Sports social platforms, monitoring and engaging in real time and generating graphic elements, all with links back to content and data being served on the website.
“The launch of our first sportsbook is a significant event,” Chief Digital Officer Itay Fisher said in 2022, “as we continue our ambitious plans to deliver a world-class, digital sports betting product to sports fans across the U.S. The sportsbook website and app launch illustrates our ambition and commitment to providing best-in-class sports betting products for customers.”
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