IOTen established Super 6 visual design elements.

Services:

Digital Marketing
Brand Awareness
Strategic Content

  • 10Ten established Super 6 visual design elements to represent the brand’s ethos, mission and vision.

Digital Marketing

After creating FOX Super 6’s brand book and tone-of-voice guidelines, 10Ten rendered and distributed daily content and marketing messages across various digital platforms.

NFL - Thanksgiving

FIFA - World Cup

MLB - Playoffs

Brand Awareness

Working with FOX Sports talent ambassadors to maximize syndication across the follower bases of their various digital platforms, 10Ten raised awareness by expanding the organic following for the Super 6 brand.

Sting / Boom

Wipe

Lower 1/3

SUPER 6 NASCAR Branding / Logo development

The success of the launch of FOX Bet and Super 6 into the U.S. market triggered The Stars Group’s $12.2 billion merger with Flutter Entertainment, parent company of FanDuel, to create the world’s biggest online gaming company. In February 2025, FOX estimated the combined value of its Flutter Entertainment and FanDuel stakes at nearly $8 billion.

Related Work

FOXBet

10Ten established FOX Bet’s voice, tone and visual design elements to represent the brand’s ethos, mission and vision.

DRF

10Ten’s rebranding of a 130-year-old tabloid newspaper transformed it into a modern sportsbook brand.

Sports Illustrated

10Ten Media conceptualized and spearheaded the launch of the brand’s SI.com/gambling vertical.