IOTen developed a compelling visual aesthetic for the launch of Stars Casino.

Stars Casino is described as “clean and modern without feeling too flashy” by a leading online gaming review site, which goes on to state that it “feels professional and well thought-through” and is “undoubtedly one of the best” online casinos.

Key Deliverables:

Style Guide
Iconography
Asset Library
TV Commercials
Social Graphics

Building on the approved branding and visual identity, 10Ten developed a style guide to ensure consistency across all channels. It standardized colors, fonts, logos and messaging, providing clear guidance while safeguarding the brand and outlining rules for cohesive, professional representation.

10Ten created a distinctive global environment, providing a unified space where all casino icons and creative assets seamlessly coexist.

10Ten created a versatile library of game-specific assets, including visuals and animations to ensure consistency, enhance engagement and reflect each game’s distinct identity.

From concept to completion, 10Ten developed a series of national TV campaigns, featuring "New Customer" and "Testimonial" themes, crafting impactful commercials that connected with a broad and diverse audience.

10Ten generated a high volume of social assets, including both paid and organic content, tailored to engage diverse audiences across multiple platforms and campaigns.

Style Guide

Building on the approved branding and visual identity, 10Ten developed a style guide to ensure consistency across all channels. It standardized colors, fonts, logos and messaging, providing clear guidance while safeguarding the brand and outlining rules for cohesive, professional representation.

Iconography

10Ten created a distinctive global environment, providing a unified space where all casino icons and creative assets seamlessly coexist.

Asset Library

10Ten created a versatile library of game-specific assets, including visuals and animations to ensure consistency, enhance engagement and reflect each game’s distinct identity.

TV Commercials

From concept to completion, 10Ten developed a series of national TV campaigns, featuring "New Customer" and "Testimonial" themes, crafting impactful commercials that connected with a broad and diverse audience.

Social Graphics

10Ten generated a high volume of social assets, including both paid and organic content, tailored to engage diverse audiences across multiple platforms and campaigns.