IOTen launched a digital community for the rapidly expanding autonomous vehicle industry.
A laser-focused, ever-evolving resource for the leaders, innovators and stakeholders driving today’s global automotive industry, The Connected Car united the connected vehicle ecosystem.
Services:
Strategy
Branding
Content Creation
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10Ten developed a comprehensive plan for The Connected Car to provide decision makers of the connected and autonomous vehicle industry with the critical intelligence they need to achieve competitive edge and formulate effective business strategies.
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10Ten established a visual identity that guided branding, imagery and typography of The Connected Car.
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10Ten generated daily reporting, webinars, instructional videos, moderated message boards, case studies, research and data analysis.
10Ten was given an ambitious six-week deadline to establish the visual identity for the launch of a resource that would unite the connected vehicle ecosystem; from OEMs to Tier1 suppliers, semiconductors/RFs to insurance carriers, enterprise fleet to technology, and commercial trucking to CSPs.
Winner for Best Website Launch
Spotlighting outstanding social media, web and mobile initiatives, the Folio Digital Awards represent the best of the best in the digital space–each winner pushing the boundaries of digital content, product development and audience engagement.
Platinum Award Winner
An international competition for creative professionals involved in the conception, writing and design of marketing and communication programs and emerging technologies, this competition has grown to one of the largest of its kind in the world.
Platinum Winner for Best B2B Website
The AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communication.
10Ten generated daily reporting, webinars, instructional videos, moderated message boards, case studies, research and data analysis to quickly establish The Connected Car as a credible and trusted resource.
Results The Connected Car generated an average of 55,000 monthly page views and 30,000 monthly unique visitors with at-launch sponsorship from AT&T and Cisco Jasper.
Related Work
HP
In conjunction with HP, 10Ten created the digital magazine “Matter” to share business perspectives on a technology driven world.
MINI
The 50-page magazine 10Ten created was named “Best Custom Publishing Project” by Media Industry News.