IOTen explored VR for an award-winning custom-content project with MINI.
Services:
Strategy
Content Creation
Design
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When Fast Company partnered with automotive leader MINI to create a book about Virtual Reality, it trusted 10Ten Media to deliver at the highest level.
A Virtual Certainty
Fast Company wanted expert editorial writing, so 10Ten Media’s Bob Der contributed several features, including the lead story on the future of virtual reality.
The New Magic
This printed book, which highlighted MINI’s early embrace of new tech, was distributed to Fast Company subscribers.
VR Headset
Included in Fast Company’s distribution was a foldable headset, which allowed executives to explore VR experiences on the MINI site.
Award-Winning Media Industry Newsletter’s 2016 Custom Content Project of the Year. Targeted The project was designed for high-level business thinkers. Impactful More than 500,000 entrepreneurs reached.
Related Work
The Connected Car
10Ten received numerous honors, including a coveted Platinum AVA Digital Award, for the creation of a digital community that served the autonomous vehicle industry.
HP
In conjunction with HP, 10Ten created the digital magazine “Matter” to share business perspectives on a technology driven world.