IOTen transformed the social messaging strategy for a nonprofit dedicated to preventing childhood drowning.
Founded by Karen and Brian Cohn after the drowning death of their 6-year-old son, Zachary, The ZAC Foundation turned a personal tragedy into a source of support and water-safety education for families throughout the United States. 10Ten laid out a comprehensive and ambitious content plan that included videos, motion graphics, quizzes, personal narratives and more.
Services:
Strategy
Branding
Content Creation
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The ZAC Foundation wanted a social media presence with elevated messaging that was not only attention grabbing but also educational and memorable.
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10Ten established a unique look and feel for the Foundation’s presence on Instagram, creating a visual identity and consistent messaging.
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With new posts deployed every week, 10Ten delivered quality and quantity with messages that emphasized the Foundation’s vital mission.
Branding
10Ten created a set of brand guidelines to visually distinguish The ZAC Foundation with consistency and elevated execution.
Social Media
The ZAC Foundation needed messages that simultaneously engaged and educated, reflecting a mission to create a generational change in how water safety is viewed by parents and their children.
Video
An early finding was the need for caretakers to slow down, block out distractions, and mindfully watch children when they are in or around water. This insight led to a campaign built around this important message.
Quizzes
Teaching water safety is core to the Foundation’s mission. This led 10Ten to develop interactive quizzes that made information easy to access and retain.
Newsletters
10Ten created a quarterly newsletter with information, news and success stories. This content supported advocacy, education and effective programming to safeguard children and their families.
