Let It Go! is billed as the ultimate guide to a mindful, stress-free life.
Services:
Strategy
Content Creation
Project Management
Design
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Let It Go! offers useful insights and actionable advice on how to lighten one’s load, get a better night’s sleep, beat emotional eating and take the stress out of decision making.
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10Ten collaborated with key stakeholders, including Gayle King, co-host of “CBS Mornings” and Editor-at-Large for O, The Oprah Magazine, to create an O-branded special edition.
A case could be made that no single entity has been more meticulous, deft and strategic at building a personal brand than Oprah Winfrey.
Conclusion
Billed as the ultimate guide to a mindful, stress-free life with useful insights and actionable advice on how to lighten one’s load, get a better night’s sleep, beat emotional eating and take the stress out of decision making, Let It Go! far exceeded sales projections both at newsstand and through Amazon.
Related Work
Puritan’s Pride
10Ten developed a Unique Value Proposition that was applied to all of the brand's consumer-facing content.
Hearst
The world’s largest lifestyle publisher trusted 10Ten with its U.S. portfolio of more than 25 brands.