IOTen provided the creative direction for the launch of a U.K. fitness magazine.

Services:

Branding
Creative Direction
Design

  • 10Ten provided the creative direction for the launch of Coach, a free U.K. men’s magazine with a distribution of 300,000.

Branding

10Ten developed the look and feel of what was billed as a different kind of health and fitness brand. Believing everyone can enjoy becoming fitter and healthier, Coach aims to inspire men and women to find activities they love then help them to follow their passions.

CCH_008_15_001_OFC_4_(MG)(EN)(MG)IK.jpg
CCH_048_16_001_OFC_COVER_4_(MG)IK.jpg
CCH_033_16_001_OFC_COVER 3(REV)_(MG)IK.jpg
CCH_011_15_001_OFC_(MG)IK.jpg
CCH_020_15_001_OFC_COVER_3(JN)IK.jpg
CCH_022_15_001_OFC_COVER_2.jpg
CCH_014_16_001_OFC_COVER_(MG)IK.jpg
CCH_024_16_001_OFC_COVER2_(MG)IK.jpg
CCH_028_16_001_OFC_COVER2(REV)IK.jpg
CCH_010_15_001_OFC_(MG)IK.jpg
CCH_035_16_001_OFC_COVER(final).jpg
CCH_029_16_001_OFC_COVER3_(MG)(EN)IK copy.jpg
CCH_030_16_001_OFC_COVER_3(EN).jpg
CCH_034_16_001_OFC_COVER_5_(MG)IK.jpg
CCH_036_16_001_OFC_COVER_4_(MG)IK.jpg
CCH_037_16_001_OFC_COVER2_(MG)IK.jpg
CCH_055_16_001_OFC_COVER2IK.jpg
CCH_038_16_001_OFC_COVER3_(MG)IK.jpg
CCH_044_16_001_OFC_COVER3_(MG)IK.jpg
CCH_047_16_001_OFC_COVER_4_(MG)IK.jpg
CCH_053_16_001_OFC_COVER_(MG)IK(EN)IK.jpg
COACH_TN_1.jpg
COACH_TN_2.jpg
COACH_TN_3.jpg
COACH_TN_4.jpg
COACH_TN_7.jpg
COACH_TN_5.jpg
COACH_TN_6.jpg
COACH_TN_8.jpg
CCH_24_000000_EDDIE2-1.jpg
CCH_053_15_0000_BIKE_BUCKET-1.jpg
CCH_053_15_0000_BIKE_BUCKET-2.jpg
CCH_029_15_00000_WALKINGa-1.jpg
CCH_025_15_000000_DENTIST3-1.jpg
CCH_025_15_000000_DENTIST3-2.jpg
CCH_030_15_00000_FESTIVALS_2-1.jpg
CCH_030_15_00000_SWIM-1.jpg
CCH_031_15_00000_LUXURY2-1.jpg
CCH_033_15_00000_WATER_2-1.jpg
CCH_036_15_0000_TASTE_OF_LONDON-1.jpg
CCH_044_15_0000_DIGI_FIT4-1.jpg
CCH_045_15_0000_CALISTHENICS-1.jpg
CCH_046_15_0000_DIVING_2-1.jpg
CCH_046_15_0000_BANDITS3-1.jpg
CCH_047_16_0000_FEAT_ENTREPRENEURS-1.jpg

Coach was one of the 12 media brands that was acquired in 2021 from Dennis Publishing by specialist media company Future PLC in a deal valued at $416 million.

Related Work

Hearst

The world’s largest lifestyle publisher trusted 10Ten with its U.S. portfolio of more than 25 brands.

AQ

10Ten helped launch a luxury magazine for professional athletes’ lifestyles.

The Tennis Channel

Video content 10Ten created with some of the sport’s biggest icons triggered explosive traffic growth for Tennis.com as well as for Tennis Channel's social media accounts.